School girl chic – Thanks to K-On! and Scandal (the real life Houkago Tea Time), girls are hanging onto their blazers, blouses, and plaid skirts.

A year later, it evolved into entire looks, as seen in the Tokyo Girls Collection autumn/winter show. Native American-inspired designs – I saw some Native American-esque accessories in Claire’s when I was in Japan in 2009. What became less popular though were the miniature top hats that made their way out of Lolita. Now you see straw hats, berets, and newsboy caps. Hats – The popularity of hats expanded beyond just fedoras and bowlers. Vests – They didn’t go away completely, but the resurgence of preppy looks made cardigans the outerwear of choice for girls and guys.īlack horned-rimmed glasses – While most guys have gone back to contacts, Riisa Naka in Yankee-kun to Megane-chan continued to make black glasses a very cute accessory. With key labels closing up shop and the whimsical looks of decora and fairy kei staying strong, it suddenly wasn’t so cool to look tough and edgy. Both started to leave the bleach in their cabinets later in the year when darker ensembles became popular.Īfrican- and Indian-inspired designs – Although Bohemians still embraced the “ethnic” style, the trendiest individuals looked to other geographical regions for inspiration.Įdgy alternative fashion – I’m talking about goth, punk, and cyber…the styles your mom doesn’t want you wearing. Do not despair though: other alt brands, like h.NAOTO, 6% DokiDoki, and Atelier Pierrot are experiencing increasing popularity in the international realm.Īcid-wash – Only acid-wash jeans were common, and that was mainly among the oshare kei and gyaru crowds. We can bid farewell to Stigmata, Sexy Dynamite London, and Banana Fish. Several alternative brands have either closed their stores in Harajuku or shut down completely. J-fashion experienced many ups and downs this past year. The first is a list of my observations while the second focuses on my opinions and own endeavors. I’ve decided to divide up my report on 2010 J-fashion trends into two parts.

Nihonjin no shiranai nihongo naka riisa